Multiple shopify stores: How to overcome its challenges maximize profits
As you may know, if Shopify store owners can run multiple Shopify stores well, they will bring them a wide range of excellent outcomes. And, one of the most outstanding results we can’t help but mention is driving profits to the maximum level. Although managing multiple stores has never been so easy even when you have many experiences in this area, you can still solve them by some special methods. In this blog, Arrowtheme will indicate several ways for you to overcome its challenges with ease. So, if you are interested in it, let’s explore right now!
Why is running Multiple shopify stores the ideal option?
In fact, selling multiple Shopify stores isn’t quite simple for almost all Shopify store owners. However, some businesses may benefit from selling on numerous platforms and should consider doing so. Simply speaking, this form can assist you in growing your business and providing better service to your clients.
For more detail, you should refer to some of the reasons why merchants would sell across several Shopify stores below.
#1. Localized Marketing / Selling Internationally
Having multiple internet stores can help merchants that sell all over the world. Separate stores enable you to personalize each site to the specific variations and needs of each location, a process known as localized marketing. You’ll want to adjust the language, currency, products, and even the website design depending on the market.
#2. Controlling Outlet or Off-Price Brands
As a method to expand their business, some luxury retailers launch off-price or outlet brands. They market these lower-cost variants of their namesake brands to a different demographic. This broadens their brand’s appeal to a wider group of customers. While this is a risky tactic, it has succeeded for certain companies.
#3. Selling to a Variety of Buyers
Adults and children are examples of different buyer groups, as is the distinction between B2B and B2C. In either case, it’s occasionally a good idea to use different sites for distinct buyer groups. When selling different things to different groups, this strategy works well.
What Challenges of Managing Multiple Shopify Stores?
While it is quick and easy to set up many shops on Shopify, managing them can be challenging. You’ll have distinct accounts, orders, merchandise, and inventory data to deal with if you have separate online storefronts. You must be ready to deal with issues. Then, let’s take a look below.
- Orders: You’ll need to keep track of orders from each site separately. When it comes to fulfillment and return processing, things get a little more difficult.
- Inventory: In case you are selling products on both sites, you’ll need to keep track of inventory as customers buy and return items.
- Products: When you format product data differently across numerous sites, it becomes a nightmare.
- System Integration: Connecting with other systems, such as an ERP or a point-of-sale system, becomes increasingly difficult.
Managing several stores requires managing multiple sets of sales data. Although it’s difficult to keep track of everything, it’s necessary for running a successful business. If you are seeking a method to maintain a 360-degree view of your consumers across all of your locations and want to know when the identical things are sold in two distinct stores or how you can deplete inventory, you will surely find the right answer through the following part.
You also don’t want to separate data from distinct stores. If you do, you won’t be able to keep up for long. Instead, concentrate on centralizing important data and implementing business procedures that can be applied across all sales channels.
However, before you embark on this adventure, be aware of the difficulties you will face. In case you need to use numerous stores, do so only if it’s really necessary. Moreover, if you determine it’s the best strategy for your company, figure out how you’ll handle the complexities stated above.
How many shopify stores can you have?
Firstly, mentioning multiple Shopify stores will also mean that you can have as many Shopify stores as you desire, depending on your business requirements. What’s more, there are a variety of reasons why a company may want to have many Shopify stores. Then, it’s possible that they sell quite different things, or that one is a B2B company and the other is a B2C store.
How to overcome Multiple shopify stores’s challenges to boost profits?
In fact, Shopify merchants should not feel restricted to selling through a single storefront. Rather than, you are able to vary your brand by opening different storefronts.
Managing multiple shopify stores, on the other hand, has its own set of issues. To some sellers, the prospect of running two separate storefronts is daunting and onerous.
#1. Optimize each website separately
If your Shopify businesses represent distinct brands or cater to different audiences, the product information, copy, and design should reflect that.
Consider the many keywords that each target market is looking for. Besides, you should speak in the same language as your customers. In addition, you can use A/B testing tools to test different copy versions to discover which one converts the most customers.
#2. Order management should be centralized
Fulfilling orders from your various locations is one of the problems of operating several stores. You can more easily manage orders across all of your sites if you centralize where you fulfill orders. You should maintain consistency in your fulfillment, refunds, customer service, and drop shipping operations.
In conclusion of Multiple shopify stores
To sum up, as you can see through this blog, running Multiple shopify stores can cause you various difficulties. However, to avoid these optimic feelings when having to face a lot of hard issues, you should refer to several solutions Arrowtheme suggests above in order to overcome challenges effectively. As a result, boosting sales and maximizing profits will become easier than ever.