by NganNT
July 28, 2021

Shopify page templates: What are they and how to customize them for your Shopify stores

Shopify page templates are expertly crafted designs that any retailers can download and adapt to their website. By using page templates, admin store can assign the content to a template with ease. Besides, any changes made to the master page template file will showcase on all pages currently published. Hence, it allows the retailers to maintain a consistent look and layout without the coding

What is Shopify Page Template?

In essence, a page template is a predesigned and custom set of layout options used to adjust the way one or more web pages appears when the page is showcased online. It comes with somethings like the formatting and layout of the content as it displays on the page. Besides, it can also contain the font, style and graphics. In Shopify, every web page utilize a default layout when you generate a new page. This default template is automatically used unless you select another page template.

Shopify Page Template Benefits

You don’t necessarily need a different page template for every page in your Shopify website. However, the customizing page templates comes with a number of benefits. It not only do make it easier for the store admin to load new content and edit existing content, but also it helps you to improve revenue by streamlining the customer’s shopping experience.

  • Page templates make it easy to change your layout across multiple page.
  • Make deployment of custom landing pages faster for marketing campaigns
  • Enable you to present content in the best light for specific types of pages
  • Focus the users attention depended on how they found your website
  • Increase the chances for a conversion from a new customers

What are the Shopify Product Page Templates?

Shopify’s product page templates are accurately crafted designs that any admin store can download and adapt to their Shopify website. It includes 2 types of template for product pages:

  • whole-store template that used for every page of your store, containing your product pages. These templates are available for download on the Shopify Store and other Shopify theme sites
  • single page template that implemented only to your product pages. These theme can usually only be found on Shopify’s third party page builder apps which support you to create stores with more advanced functions than Shopify’s default page builder.

So, which of Shopify’s product page templates should you choose for your online store? Before you make your decision, you should know the must-have element of a well-designed, customer-converting theme to shine your product page.

1. Image-centred Design

68% of online customers rate product image as an essential factor in their buying decisions. Thus, centering your product page around its image is a great solution to boost your conversion rate. Not only are images one of the most robust tools for driving purchases, but they also make your products immediately more shareable on social media. More than that, having images that are the right size can really help boost up your page’s speed and improve SEO score on Google.

2. Videos

As you know that, almost of best Shopify product page themes include video features to help visualize your product. With video driving up to a staggering 145% more conversions than non-video, it’s rapidly become an absolutely essential function

3. Converting Features

Besides, there are some extras feature on product pages that really help to cement a sale including

  • Upselling features : This feature helps to improve add-ons and services for an additional sum.
  • Cross-selling features: It helps to increase the sale by selling another related product.
  • Product options: Clickable buttons that display a different image of your product’s color, style or size alternatives.
  • Social proof: Reviews, trust badges and social media share counters.
  • Currency converters: Prices that are automatically converted into the currency of the visitor’s location.

Some of these extra features are built into Shopify’s product page templates, but many need to be downloaded as third-party apps, which you can find in the Shopify App Store and other Shopify app providers

How to customize Shopify Page Template for your Shopify stores

There are two solutions for you to edit the page templates loaded into your Shopify theme.

  • The first solution is to manually edit the template file in Shopify. You can do this by moving to Online Store > Themes in your Shopify admin dashboard.
  • Here, you click on Customize next to your current theme.
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  • Once the customization window opens, you choose the page template you want to modify in the upper dropdown menu.
  • After that, you’ll be able to make basic adjustments to the sections and content coded into that page template.

Besides, if you want to make any other changes to the Shopify page template, such as alter the layout or add sections not currently available, then you’ll need to edit the code for the individual template files.

How to get more page templates

There are two solution for you to get more page templates in Shopify.

  • Generate your own alternate template pages from scratch
  • Download a free Shopify theme that includes more page templates

1. Create Shopify Page Templates from Scratch

This is arguably the most difficult solution, specially for the admin store who aren’t familiar with coding or Shopify’s Liquid code. However, Shopify also support you with a number of advanced tutorials and support that take you through the process of custom page template creation, adding sections and editing your template. You can take a look at helpful tutorials on how to code custom page templates using Liquid.

2. Download a free Shopify theme that includes more page templates

Arrowhitech is a well-known theme developer for Shopify with a number of premium themes and free theme available on the Themeforest. Many of those themes comes with additional page templates you can use to change the way content is shown. Here are some examples of free Shopify theme:

1. Foodfarm Templates

Shopify page templates
Download

2. Wine Template

Shopify page templates
Download

3. Cosmetic Template

Shopify page templates
Download

4. Medicine Template

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Download

5. Tea Template

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Download

Each theme available in the above list will have different features and design options. This comes with different page templates.

Conclusion

That’s all about Shopify page templates. So, you know roughly what you’re looking out for in the perfectly Shopify page template; now the hunt is on. We hope that you found this tutorial helpful. 

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