by Sally
January 30, 2024

What Is CRM Software? 8+ Top Picks for Small Business

After making websites for small businesses, now you might struggle to keep track of leads, manage sales pipelines, and nurture relationships effectively. CRM software acts as your secret weapon to organize customer craziness.

But what exactly is CRM software, and how can it help your small business thrive?  This blog post is your one-stop shop for all things CRM! We’ll break down the need-to-know basics, then show the 8+ best CRM software options you should try.

Ready to unlock the power of CRM? Let’s get started!

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What Does CRM Stand For? What Is CRM Software?

What Is A CRM

CRM stands for Customer Relationship Management software. It’s a technology that helps businesses manage and improve their interactions with customers and potential customers. The goal of CRM is to build stronger relationships with customers, which can lead to increased sales, improved customer service, and higher profitability.

How Does CRM Software Work?

How Does CRM Work

CRM software is a platform that helps businesses organize and access customer data from different departments and teams. This data can include contact information, sales history, service interactions, and marketing campaign engagement. By having all of this information in one place, businesses can get a complete view of their customers and their relationships with them.

CRM software also includes features and functions that make CRM easier and more effective. These features can include:

  • Contact management: This allows businesses to store and manage contact information for all of their customers and prospects.
  • Sales pipeline management: This helps businesses track the progress of their sales opportunities and identify potential roadblocks.
  • Marketing automation: This allows businesses to automate marketing tasks, such as sending emails and scheduling social media posts.
  • Customer service support: This provides tools for businesses to track and resolve customer service issues.

Benefits of CRM software

Benefits of CRM software

There are many benefits to using CRM software, including:

  • Improved customer relationships: By having a complete view of their customers, businesses can build stronger relationships with them. This can lead to increased customer loyalty and satisfaction.
  • Increased sales: CRM software can help businesses identify and close more sales opportunities.
  • Improved customer service: CRM software can help businesses provide better customer service by making it easier to track and resolve issues.
  • Increased efficiency: CRM software can automate tasks and streamline processes, which can save businesses time and money.
  • Data-driven decision-making: CRM software provides businesses with real-time data and insights about their customers, which they can use to make better decisions.

8+ Best CRM Software for Small Businesses

Zoho CRM

Zoho CRM
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Zoho CRM is a cloud-based customer relationship management (CRM) software designed for small and medium-sized businesses (SMBs). It offers a comprehensive suite of tools to manage your sales, marketing, customer service, and inventory in one place.

Key Features:

  • Contact management: Store and organize information about your leads, customers, and vendors.
  • Sales pipeline management: Track your deals from prospect to close and identify bottlenecks.
  • Marketing automation: Create and send targeted email campaigns to nurture leads and convert them into customers.
  • Customer service management: Provide efficient support to your customers through ticketing, live chat, and email.
  • Reporting and analytics: Gain insights into your sales and marketing performance with customizable reports and dashboards.
  • Mobile app: Access your CRM data and manage your tasks on the go with the Zoho CRM mobile app. CRM Software
Learn More CRM is a CRM management software that helps small businesses manage their sales pipelines, contacts, and deals. It is a highly customizable platform that can be adapted to fit the specific needs of any business. CRM is also very affordable, making it a great option for small businesses on a budget.

Key Features:

  • Lead capture: Capture leads from your website, social media, or other sources.
  • Contact management: Store all of your contact information in one place.
  • Pipeline management: Visualize your sales pipeline and track the progress of your deals.
  • Task management: Assign tasks to team members and track their progress.
  • Reporting: Generate reports on your sales performance.
  • Integrations: Integrate CRM with other business applications, such as Gmail, Slack, and Zapier.


Freshworks CRM
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Freshsales is CRM software that also includes a suite of sales and marketing tools, such as email marketing, web analytics, telephony, and chat. It helps you streamline your sales process, track your leads, and close more deals.

Key features:

  • Lead management: Capture leads from multiple sources, qualify them, and nurture them into paying customers.
  • Sales pipeline management: Track the progress of your deals through your sales pipeline.
  • Contact management: Store and manage contact information for leads, customers, and vendors.
  • Email integration: Integrate your email with Freshsales to track email conversations and send automated emails.
  • Reporting and analytics: Gain insights into your sales performance with reports and dashboards.


Learn More

Salesforce is one of the leading CRM software in the market, with advanced features, customization, reporting, and analytics. It offers various products and solutions for different industries and business sizes. It also integrates with many other platforms and tools, such as Marketing Cloud, Einstein Analytics, and HubSpot.

Key features:

  • Contact management: Store and manage all your customer and prospect information in one place.
  • Lead management: Track and nurture lead through your sales funnel.
  • Opportunity management: Manage your sales opportunities from start to close.
  • Sales forecasting: Predict your future sales performance.
  • Reporting and analytics: Gain insights into your sales data with customizable reports and dashboards.
  • Email integration: Integrate Salesforce with your email to automatically track and log email activity.
  • Mobile app: Access your CRM data on the go with the Salesforce mobile app.


Learn More

Pipedrive is a visual sales CRM designed for ease of use and pipeline management. It features a drag-and-drop interface, customizable sales stages, and activity tracking to help small businesses manage their leads, contacts, and deals.

Key Features:

  • Visual sales pipeline: See your deals progress through each stage with a clear visual overview.
  • Customizable sales stages: Tailor your pipeline to match your unique sales process.
  • Activity tracking: Stay on top of all interactions with leads and contacts.
  • Mobile app: Manage your CRM on the go with the iOS and Android apps.
  • Free plan available: Get started with basic features for free.

HubSpot CRM

Hubspot CRM
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HubSpot CRM is a user-friendly, free CRM system ideal for small businesses. Manage leads, contacts, and deals, and track customer interactions in one central location. Boost sales with pipeline management tools, email automation, and live chat. Gain valuable insights with built-in reporting and analytics.

Key Features:

  • Free forever plan: Manage up to 1 million contacts with no expiration date.
  • All-in-one platform: Integrates with marketing, sales, service, and operations tools.
  • Easy to use: Drag-and-drop interface and intuitive design for a smooth experience.
  • Powerful features: Lead capture, pipeline management, email marketing, live chat, reporting, and more.
  • Scalable: Upgrade to paid plans for advanced features as your business grows.

Is CRM Right For Your Business?

CRM software can be a valuable tool for businesses of all sizes. If you are looking to improve your customer relationships, increase sales, and improve your overall business efficiency, then CRM software is worth considering.

Read More: 8+ Best Shopify Product Comparison Apps

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