by Sally
December 30, 2023

8+ Best eCommerce Website Templates for Your Online Store

Having an online store is essential for any business that wants to reach a wider audience and boost sales. But with so many eCommerce platforms and website builders to choose from, it can be overwhelming to know where to start. That’s where eCommerce website templates come in.

eCommerce website templates are pre-designed layouts that you can easily customize to create your online store. They provide a starting point for your website, saving you time and effort compared to building your site from scratch. And with so many different templates available, you’re sure to find one that matches your brand and products.

In this blog, we’ll share with you the best and most popular eCommerce website templates that are available today for any online store, whether you are selling fashion, technology, jewelry, or anything else.

Let’s get started!

Factors to Consider When Choosing an eCommerce Website Template

Before you start browsing templates, it’s important to consider a few factors:

  • Your industry: Different industries have different needs. For example, a clothing store will need a template with a focus on visuals, while a software company will need a template with a more functional design.
  • Your target audience: Who are you trying to reach with your website? Once you know your target audience, you can choose a template that appeals to their tastes and preferences.
  • Your budget: eCommerce website templates can range in price from free to hundreds of dollars. It’s important to set a budget before you start shopping so you don’t overspend.
  • Your features: What features are important to you? Some things to consider include product listings, shopping carts, payment gateways, and shipping options.

Claue (Magento) – eCommerce Website Templates

Claue eCommerce Website Templates
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Claue is a popular eCommerce template theme for both Magento 1 and 2, known for its sleek, minimal aesthetic and powerful functionality. It’s perfect for creating modern and sophisticated online stores in any niche. With over 35 homepage layouts and tons of customization options, Claue gives you the flexibility to design a unique and engaging shopping experience for your customers.

Key Features:

  • Stunning Visuals: Clean lines, spacious layouts, and high-quality product images create a visually appealing and user-friendly storefront.
  • Front-End Page Builder: Drag-and-drop functionality allows you to easily build and customize pages without touching any code.
  • Mega Menu: Enhance navigation with a multi-level dropdown menu featuring categories, product listings, and more.
  • Advanced Product Pages: Showcase your products in style with features like 360° image views, quick view, and color swatches.
  • SEO Optimized: Built with SEO best practices in mind, Claue helps your online store rank higher in search results.
  • Mobile Responsive: Guaranteed to look great and function flawlessly on all devices, from desktops to tablets and smartphones

Galax (WordPress) – eCommerce Website Templates

Galax eCommerce Website
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Galax is a versatile WordPress theme suitable for a wide range of online stores. It offers a modern and minimalist design with a focus on clean lines and typography. Perfect for brands seeking a sophisticated and professional look. No wonder it’s among the best eCommerce website templates.

Key features:

  • Multiple pre-built shop layouts: Choose from various layouts designed for different product types.
  • Advanced product options: Display product variations, swatches, and zoom functionality.
  • Wishlist and compare options: Enhance customer engagement and purchase decisions.
  • Multi-currency and language support: Reach a global audience with ease.
  • Integrations with popular plugins: Extend functionality with tools like WooCommerce Bookings and YITH Wishlist.

Astra (WordPress)

Astra eCommerce Website Templates
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Astra is a lightweight and fast-loading WordPress theme known for its flexibility and customization options. It provides a solid foundation for building any type of online store, from simple to complex. Ideal for users who want control over their website’s design and functionality. Moreover, you can get free eCommerce website templates from Astra or go with premium ones, depending on your needs.

Key features:

  • Ultra-fast loading times: Improve SEO and user experience.
  • WooCommerce compatibility: Seamless integration with the popular e-commerce plugin.
  • Highly customizable: Modify layouts, colors, fonts, and more with ease.
  • Pre-built starter sites: Get a head start with pre-designed templates for different industries.
  • Extensive plugin integrations: Connect with various tools to enhance your store’s functionality.

Storepify (Shopify)

Storepify Shopify Fashion Themes
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Storepify is a multipurpose theme with 40+ pre-built eCommerce website templates for various niches like fashion, electronics, cosmetics, and more. It’s known for its minimal and modern design, which puts your products front and center.

Key Features:

  • Extensive demo library: Choose the perfect pre-built store for your niche and customize it easily.
  • One-click demo import: Get your store up and running quickly with minimal effort.
  • Drag-and-drop page builder: Build custom layouts without needing to code.
  • Advanced customization options: Change fonts, colors, and layouts to match your brand.
  • Extensive app integrations: Connect with popular marketing, shipping, and payment apps.
  • Responsive design: Looks great on all devices.

Dawn (Shopify)

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Dawn is Shopify’s first open-source reference online store template theme, built with performance and flexibility in mind. It’s a clean and modern theme with a focus on HTML-first development and progressive enhancement.

Key Features:

  • Open-source: Access and modify the code for ultimate customization.
  • Performance-focused: Built for speed and SEO optimization.
  • Modern design: Minimal and clean aesthetic with large product images.
  • Flexible customization: Edit the code or use Shopify’s theme editor.
  • Future-proof: Designed to work with the latest Shopify features.
  • Free trial: Try Dawn before you buy.

Mina (Hostinger Website Builder)

Mina Hostinger Builder
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Mina is a user-friendly drag-and-drop website builder from Hostinger, ideal for beginners and small businesses. It’s worth adding to the list of eCommerce website templates.

Key Features:

  • Ease of use: Drag-and-drop interface makes building your store a breeze, even with no coding knowledge.
  • Mobile-responsive: All templates are optimized for mobile devices, ensuring a seamless shopping experience for your customers.
  • Ecommerce features: Built-in product management, shopping cart, payment gateways, and shipping options.
  • Marketing tools: SEO optimization, email marketing integration, and social media sharing buttons to help you reach new customers.
  • Free plan: Limited features, but still allows you to create a basic online store.

Auros (PrestaShop)

Auros Furniture Home Decor Prestashop Theme
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Auros is a premium PrestaShop theme designed for experienced eCommerce entrepreneurs. It offers a powerful and flexible platform with advanced features and customization options.

Key Features:

  • High performance: Optimized for speed and scalability, perfect for handling large volumes of traffic.
  • Advanced features: Product variations, multi-store functionality, abandoned cart recovery, loyalty programs, and more.
  • Extensive customization: Modify the layout, colors, fonts, and other design elements to create a unique brand identity.
  • SEO optimization: Built-in tools to help you improve your search engine ranking and attract organic traffic.
  • Multilingual support: Sell your products to customers worldwide with built-in language translation.


By using one of these best eCommerce website templates, you can create a stunning and successful online store that will help you reach a wider audience and boost sales. So what are you waiting for? Start building your online store today!

I hope this blog post has been helpful. If you have any questions, please feel free to contact us.

Read More: 10+ Best Live Chat Software for eCommerce Stores (Free & Paid)

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