How to Add Shopify Related Products to Your Shopify: Step-by-Step

The eCommerce market is growing rapidly. Nowadays, there are more and more online stores. There are a variety of reasons for this, including simple access from anywhere; buyers save time, effort, and money.

With ecommerce, owners of online stores want to increase the conversion rates and the average order value. So to achieve it, shop owners should have specific strategies. Hence, in this blog, ArrowTheme will recommend to you one of those strategies is Shopify Related Products.

Are you ready to start? Let’s explore now!

What are Shopify Related Products?

Shopify related products are suggestions that complement the item a buyer is now looking at. Therefore, using these items can help increase conversion by encouraging customers to buy more. 

However, there are some similarities among related products with cross-selling and up-selling.

Cross-Selling vs Upselling vs Related Products

The act or practice of selling an extra product or service to an existing customer is known as cross-selling. These items are known as related products,” similar products,’ or ‘accessories’ in online retail. Customers didn’t come to your online store to purchase it.

Besides that, with Upselling, a seller encourages a consumer to buy more expensive products or upgrades. Therefore, shop owners can achieve a more successful sale. This kind of sale strategy contains the same items at a higher price, with better quality or additional features, and so on.

To conclude that, we will see the difference among Up-Selling and the other two terms. Upselling encourages buyers to purchase a better and more expensive version of the product they intended to buy. Meanwhile, both cross-selling and related products just encourage shoppers to purchase additional items.

Note: You can read more about Cross-Selling vs Upselling on the Shopify blog.

Why should use Shopify Related Products?

Revenue

It must be admitted that recommending relevant products is an important element of an eCommerce site. Because it is linked to revenue growth.

Order Value on Average

Due to relevant product recommendations, the average order value has also grown. According to Salesforce, the average order value of a purchase where a recommendation was clicked was 10% higher, and the per-visit expenditure of a customer who clicks a recommendation was five times higher.

Conversion Rate

According to a SalesForce study, shoppers who click on recommendations are 4.5 times more likely to add products to their cart and 4.5 times more likely to finish their purchase. According to a study by Barilliance, visitors who click on product recommendations convert at a rate 5.5 times higher than non-clicking buyers.

Shopping Cart Abandonment

You gain a wide range of advantages by supplying personalized related products to your buyers and boosting their pleasure in your online store.

How to Add Shopify Related Products to your Shopify Product Pages?

Locate The Code In Your Theme That Needs To Be Changed

You’ll need to install some code in Shopify to enable related products. Select Edit Code from the drop-down menu after going to the Online Store.

Click “product.liquid” on the following screen, under Templates, to bring up the code you’ll be changing.

After the code has been filled in, look for a piece of code that looks like this:

{% section ‘product-template’ %}

You can look for it (use ctrl + f to open the find bar), but it’ll probably be near the top of the code

Paste In The Necessary Code

After you’ve found the part where you’ll be adding code, press “enter” on your keyboard to create a blank line below the highlighted code, and then paste in the following code:

{% section ‘related-products’ %}

This is the code that will allow you to use Shopify related products on your product pages. It should look like this once you’ve pasted it in:

Press Save.

Create A New Category For Related Products

You’ll then need to make a new section for what you’ve just enabled. Add a new section by scrolling down to Sections and clicking Add a new section. Nextly. name your new section “related-products” when prompted. Moreover, remember to put a dash between the words.

Press the Create section.

For The Theme You’re Using, Add Related Product Code

After you’ve finished creating the section, a new tab called “related-products.liquid” will appear, which contains some default code. 

Depending on the theme you’re using, you’ll delete the default code and replace it with your own.

Note: Additional code modifications are required depending on your theme to guarantee the new feature works. As needed, consult with your development team. 

On Your Shopify Front End, Enable Related Products

Finally, return to your admin’s Online Store and select Customize to enable Shopify-related products on your actual online storefront. 

Select Product pages from the drop-down menu on the next screen. On the left-hand navigation menu, you’ll see a related products button. By selecting it, you’ll be sent to a section where you can check the box next to Show related products. 

After that, just click Save and you’re done! Related products will now appear on your Shopify product pages.

Examples of Shopify Related Products

Let’s look at the following examples to see what and how related products are used:

CLUSE Watches & Jewellery store

Customers are provided with Shopify products like “wear with” and “you might also like” when they select a product they like. All of this is accompanied by stunning graphics that drive customers to purchase more.

Studio Proper

This store will give quick product recommendations. Customers can pick and choose specific things from Shopify’s recommended offerings. Therefore, buyers can acquire customized products and have a positive buying experience 

Ball and Buck

Shopify related products are presented in a way that customers believe a set has been custom-made for them. Customers will recognize their individuality and will certainly return to the store.

Conclusion

Thank you for reading this blog. In case you still have any questions about Shopify Related Products, let’s CONTACT US to get the answers. Don’t forget that ArrowTheme also provides lots of premium Shopify themes for your ecommerce business.

More specifically, you no longer need to be concerned when creating an e-commerce website. Because we have already provided you with an all-inclusive solution – Shopify Packages. They will increase your satisfaction with your Ecommerce business. So, let’s get started on your e-commerce website right away!

Contact US – ArrowTheme:

– Email: [email protected]

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– Website: ArrowTheme.com