How to promote your online store: Powerful marketing strategies for eCommerce to succeed in 2021
How to promote your online store? Hmmm… that’s the million-dollar question. There are many strategies to use marketing to promote your business that can assist you to get more traffic and eventually boost sales. However, which strategies you should apply will depend on your business and your goals. In this post, we give you powerful marketing strategies for eCommerce stores to succeed in 2021
How to promote your online store and increase sale.
There are many methods to promote your online store, both free and paid, that can support you get more traffic and eventually increase sales. Let’s have a look at the below ideas to get started in the right direction.
1. Boost your organic social presence.
With your eCommerce business, you’ll want to take every chance to boost your digital engagement. One of the easiest and most effective solutions is to give a little extra love to your social media channels and ensure that they’re stocked with vibrant images and engaging videos. Besides, make sure the rule of thumb is 80% of your content should be useful to attract new followers and build trust, 20% promotional to boost sales. Consider building and sharing “how-to-guides”, articles, infographics to build your authority in your business
If you already have a pretty solid presence on social channels with core customers, this is the time to build on that. Increase your post frequency and invest a bit more time in generating rich visual content and short, engaging videos. Moreover, you can boost engagement with your followers to increases the chance for brand awareness with their followers. Encourage sharing, and incorporate user-generated content.
Customers who have already shown an interest in your eCommerce store are more likely to make a later purchase. Retargeting is a powerful marketing strategy that tracks shoppers who have visited your store and shows ads to them while they’re browsing the internet with the intent of getting them back on your store. When these audiences enter your website again, they are far more likely to make a purchase. Furthermore, you need more than one marketing channel to ensure none of your customers fall through the cracks. According to Google, combining retargeting with the other advertising you already do can help you sell 50% more stuff.
To effectively create a retargeting campaign, ensure that your ads are as specific as possible. Was the shopper looking at a specific item? keep in mind that the ads displayed to them are ads of that specific item and link to the page of the product. Just like with Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing, it’s crucial to display the information the user is looking for the instant they click on your ad.
3. Affiliate Marketing
Affiliate marketing certainly has the potential to boost sales and create significant revenue. More than that, it is a highly cost-effective lead generation strategy where you pay solely for performance.
Some of the biggest e-commerce giants in the world such as Amazon drive a huge percentage of their total sales through affiliate marketing. Amazon Associates is one of the largest and most successful online affiliate programs in the world. They have a network of over 900,000 affiliates who proudly promote various products listed on the eCommerce site.
So, make sure that you have a suitable affiliate program in place that people can join conveniently and easily. Moreover, to attract affiliates, you should employ a clear, to-the-point approach by providing your potential affiliates with all of the necessary information such as what to do, how it works, and the commission you’ll pay. As a result, it helps to encourage people to sell for you, with your overall sales going up.
4. Use email marketing to remind customers to shop
When you first open your website, you’ll want to send out an email announcing it to your database. Ensure it links directly from the email to your eCommerce store. Once you’ve done this, start sending out weekly newsletters that highlight your items with great images and persuasive, yet succinct, content that links directly to each product for easy purchasing.
Some online marketplaces promote their sellers’ products to their massive database of customers through email marketing as well. Furthermore, while the inclusion of your products isn’t guaranteed, you can up your opportunity by taking amazing photos of your goods and writing descriptive, typo-free product descriptions.
5. Sell wholesale to other retailers
Selling to consumers is fine, but selling wholesale might be just what you need to support the sales going. One of the big advantages of selling wholesale is the significant increase in cash flow. There might be a lower profit margin, but quantity can make up for the difference.
Additionally, you’re essentially permitting other companies and resellers to market for you, spreading the word about your merchandise as they buy it themselves. In this way, selling wholesale could indirectly increase your consumer sales.
6. Create interesting, useful content.
Generating great content for visitors looking to purchase your product is a great solution to boost traffic to your eCommerce store. Also, it offers helpful information that positions your brand as an authoritative voice in your vertical.
When Bavarian Clockworks owner Robert Ellis introduced his eCommerce website, he set out to build powerful web pages to help shoppers make informed decisions about his products — authentic German cuckoo clocks.
“Our user guides are the nucleus of the website,” Ellis says. “They provide huge value to potential customers, and it’s also useful for SEO.”
7. Consider Paid Search for Short-Term Growth
Your short-term marketing strategies should include different types of paid advertisements. These methods are designed to give you quick results, such as a boost in conversions. This means that paid marketing is ideal for the short game and is ideal for marketers who are looking for immediate results or want to boost sales within a short window.
Pay-per-click (PPC) campaigns bring the advantage of offering some of the best returns for online stores. The median ROI for PPC can be as much as 24%, and its popularity means it’s now responsible for as much as 1/3 of total online sales. This strategy provides your business with prominent visibility, and with a click-through rate of nearly 7%, it means that marketers can take benefit of this short-term approach to get more traffic from approximately 4.4 billion daily web searches.
Short-term marketing strategies like search-engine PPC paid, display ads, and social media ads are among the quickest strategies to create traffic to your eCommerce website. These strategies make your store visible in search engines instantly as long as you are willing to pay for the ads themselves.
Your short-term marketing goals can be completed in a day or in a month, but they usually help to build toward your long-term strategies overall.
So which marketing strategies Should you choose?
Hopefully, you now have tons of ideas for new strategies to promote your online business. But where should you start? Keep in mind that creating an online presence in search engines, budding profitable PPC campaigns, or running social media campaigns takes time so you need to be patient before making any concussions. If you have any questions or problems related to developing an eCommerce website don’t hesitate to contact us. We are one of the superior multi-platform web development services and outstanding eCommerce website themes providers in the world. With experienced developers, we commit to provide comprehensive eCommerce solutions for your businesses.