by Ngoc
July 13, 2021

Mailchimp popup: What is it and how to add it to your Shopify stores

Do you own an online store? Do your methods to run your online store effectively? So in this blog today, ArrowTheme will recommend to you one of the effective ways to boost your revenue. That is the Mailchimp popup. If you do not have any about it, don’t worry. Because we will start now with the definition of Mailchimp popup and how to add it to your Shopify stores.

What is the Mailchimp popup?

Mailchimp popup

Mailchimp is an email service provider that allows you to segment your contact lists into various groups and send personalized, conversion emails. It’s a perfect choice for new marketers, entrepreneurs, and bloggers. Moreover, the Mailchimp popup is a website popup campaign that collects potential customers. And then send them to your Mailchimp account. Therefore, you can arrange new email addresses into specific contact lists . Finally, you can  send your  campaigns via customer’s email.

Why should add the Mailchimp Popup for Shopify stores?

Emails are important in bringing online retailers closer to their customers. As a result, email remains one of the most effective ways for sellers to communicate with buyers in the shortest time possible. According to email marketing statistics, more than 90% of people use emails as their primary method of communicating with their business partners.

Therefore, an email marketing strategy for eCommerce will help you convert new visitors into customers and encourage existing customers to buy more and become loyal customers. That is why integrating a Mailchimp popup into Shopify is thought to be a great approach to build strong relationships with your customers.

How to add the Mailchimp popup to your Shopify stores?

Adding a Mailchimp popup to Shopify stores is a fantastic method to make a long-term relationship with your customers. Because it will help you convert visitors into subscribers and drive purchasing behavior.

The following is the way to add the Mailchimp popup to your Shopify stores

Step 1: Insert Mailchimp Pop-up Code to Shopify

Follow the steps below to generate a site code in Mailchimp

1. Firstly, you have to go to your MailChimp account and sign in.

Mailchimp popup

2. Secondly, you have to go to the “Connected Sites” section of the website. Click “Add Another Site” if you’ve connected a site before


3. In the Connected Sites section, select “Custom Website.”

shopify tutorial

4. Fill up the “Enter Site URL” section with the URL of your website.

.5. For linking the drop-down menu, choose “Select Audience” and select your target audience.

Mailchimp popup

6. Select “Get Code” 


7. To save time, copy the code provided to your clipboard.

shopify popup

So now we’ll work together to implement the custom code to the chosen Shopify store.

8. Log in to your Shopify store in a new tab.

onlinr store

9. Select “Themes” from the drop-down menu under “Online Store” on the left navigation menu.

 Insert Mailchimp Pop-up Code to Shopify

10. On the Themes page, go to the “Actions” drop-down menu and select “Edit Code.”

 Mailchimp Pop-up Code

11. Go to the {/}header.liquid section to edit the header code.

Mailchimp popup

12. Before closing the < /header> tag, copy the code to your clipboard.

 popup Mailchimp

13. Finally, go back to your Mailchimp account and click “Check Connection” on the “Connect Sites” tab.

Step 2: Connecting Mailchimp to Shopify by Zapier

Zapier allows you to connect your MailChimp account with your Shopify store to send automated abandoned cart emails, order alerts, and more.

Do you know how to connect them? Here’s how to do it

1. If you haven’t yet signed up for a Zapier account or logged into Zapier, so let’s do it


2. Pressing the “Make a Zap!” button.

Make a Zap

3. Select your “Trigger App” as Shopify

Trigger App

4. Select the event for which you want the Zap to be triggered.


5. Choose “Save & Continue” 

6. In the “Connect Account” box, log in to your Shopify store.

Shopify store

7. Choose “Save & Continue.”


8. Choose Mailchimp as your action app.


9. When the Zap is activated, you can choose the action Mailchimp takes.

mailchim intergration

10. Choose  “Save & Continue.”

Update subscriber in mailchimp

11. To activate your MailChimp account on Zapier, enter your MailChimp login credentials in the “Connect an Account” box.

MailChimp login

12. Click “Save & Continue.”

Action event mailchimp

13. To learn more about your potential customers, customize your Zap.


14. Apply a test to the data collected by Zapier during the creation of your zap.

Apply a test by zapier

15. Finally, configure your account settings and, if all goes well, activate the Zap.

active zap

So now you’ve successfully linked your MailChimp account to Shopify using Zapier!


All above information is about the definition of Mailchimp popup and how to add it to your Shopify stores. However, in our blog, there is still lots of useful information. In case you want to dig more about Shopify tutorial. Do not heritage. So please acces us at HERE. ArrowTheme are always waiting to support you anytime. 


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