by trangnq
February 17, 2022

How to set up buy one get one free (BOGO) offer in Woocommerce

When it comes to effective boost sales strategies, creating Woocommerce buy one get one free is one the most terrific methods. With BOGO, you will be able to increase your average order value while still providing a great customer experience. In this article, Arrowtheme (powerd by AHT Tech JSC) will show you how to set up WooCommerce BOGO effectively and properly. Let’s explore with us right now!

Woocommerce buy one get one free

What is Woocommerce buy one get one free?

When it comes to “buy one get one free” (BOGOF), you should know that it is a popular dynamic pricing approach that can help you boost sales at your online store. Besides, it can also refer to any combination of reduced items purchased in conjunction with a full-priced item. Moreover, BOGOF has a variety of forms:

  • Buy one product and get another free: For instance, if you purchase a pizza, you will receive a second one free, or purchase a hat and receive a third one free.
  • Buy one product and get a different product free: In fact, this type is frequently used to sell freebies. For example, when purchasing a pair of school shoes, you’ll receive a free backpack, or purchase a bag of ground coffee and receive a free coffee mug.
  • Buy one product and get the second product discounted: This promotion could be utilized on the same or different products. Purchase a t-shirt and receive a 50% discount on a second t-shirt, or buy a pair of trousers and receive a 50% discount on a t-shirt. 

Why you should use buy one get one free

Encourage clients to buy more from you

Let’s imagine you wish to boost your online store’s average order value. Customers are more likely to buy more of your products if you give discounts or free items with each purchase. Overall, this is a fantastic technique to increase sales. Below are some frequent Woocommerce buy one get one free instances that sellers utilize to drive sales: 

  • First and foremost, get a second bed sheet for free when you buy one.
  • Secondly, get a second hand wash for free when you buy one.

Offer a free gift

Woocommerce buy one get one free discounts are an excellent strategy helping store owners to get rid of things that aren’t selling well. To put it plainly, you can set up BOGOF offers to get rid of old stock. Additionally, offering free products with product purchases provides you an advantage over other suppliers. In order to help you create your own BOGOF offers, let’s see some popular examples as below: 

  • Firstly, purchase a bag of ground coffee and include a mug as a bonus. As a result, customers will be more likely to purchase your ground coffee.
  • Secondly, buy a suitcase and receive a free neck pillow.

>>> Read more: How to set up Google analytics for ecommerce tracking in Woocommerce

Why your store shouldn’t use coupons

Coupons are frequently used by merchants as a marketing tool to not only boost sales but also attract new clients. In particular, if you consider the time and work it takes to create coupons and handle coupon codes, you might be more motivated to provide BOGOF bargains. What’s more, in terms of coupons, you must create various coupons for different deals. For example, you might develop a coupon that gives buyers a 20% discount on some items and a 15% discount on others. Alternatively, you must also keep track of the many coupon offers you produce and ensure that they expire once they have been utilized. 

Furthermore, the buyer must manually copy and paste the coupon from their email into your website. Then, they have to wait for it to be applied, which usually necessitates a page refresh. As a result, the buyer’s user flow will easily become clogged.  

In addition, you are able to implement simple Woocommerce buy one get one free based on your requirements such as:

  • A single product
  • Products within specific categories
  • All products

How to set up buy one get one free (BOGO) offer in Woocommerce?

In reality, Woocommerce lacks tools that allow you to make BOGOF deals. Hence, your ecommerce store requires a WooCommerce BOGOF plugin, such as WooCommerce Fees and Discounts. Let’s see how to make a simple BOGOF deal with this plugin:

Assume that you run an internet business that sells a range of items, including soap bars. You want to encourage customers to buy more soap bars by offering a two-for-one deal. For instance, when buying one soap bar, they will get a second one free. 

To begin, you have to go to WooCommerce >> Settings >> Fees and Discounts and click the “Dynamic Pricing” tab. Then, you must click the “Add Rule” button.

how to set up Woocommerce buy one get one free

You can set up as the following rules: 

  • First of all, Offer type: Buy X, Get X
  • Secondly, Label: Optional text can be added to the product’s price label as a label.
  • Thirdly, in terms of Applies to: The “Specific products” allows you to specify the products to which the offer should be applied.
  • Fourthly, Count by: “Product” refers to the total number of items in your inventory.
  • Besides, Buy: In order to qualify for the promotion, the consumer must purchase a certain amount of products.
  • Moreover, Get: This rule is the quantity of products the customer will receive after qualifying at the altered rate.
  • What’s more, Max items: The maximum amount of products a buyer can receive for free. 
  • Additionally, Adjustment type: “Percentage Discount” is an adjustment type that calculates the offer as a percentage of the product price.
  • Alternatively, Amount: the number 100 means that the price has been decreased by 100%.
  • Finally, Buy product: This is the product(s) that the offer applies to.

How does it look on the front end?

In general, setting up a simple Woocommerce buy one get one free offer is very straightforward. After establishing the BOGOF offer, you can see a front-end of the single product page as below: 

front end BOGOF

Then, the discount is applied after the buyer adds an item to their shopping cart: 

Proceed to checkout

After that, you have to set the “Applies to” field to “Specific categories” and then specify the “Buy” categories if you want to make a Woocommerce buy one get one free offer for products inside categories. 

Pricing rule

Moreover, you need to set the “Applies to” field to “All items” section if you wish to create a BOGOF offer for all products. 

way to set up Woocommerce buy one get one free

In fact, this method is simple to use in WooCommerce to sell pizza or supermarket items like popcorn bags, facewash, soap and so much more.

>>> Additional post: How to install Paypal checkout Woocommerce

How to create a WooCommerce buy one product get the second at a discount offer?

In order to provide buyers a discount on the second product, you can build a Woocommerce buy one get one free offer. In other words, if customers buy one thing, they can get a discount on the second. For instance, purchase a large pizza and receive a half-price second pizza. Specifically, you can do it by utilizing WooCommerce Fees and Discounts:

To begin, you must navigate to WooCommerce >> Settings >> Fees and Discounts >> Dynamic Pricing. Then, let’s add a new rule as shown below:

How to create a WooCommerce buy one product get the second at a discount offer

You need to set up as the following rules: 

  • Offer type: You need to choose “Buy X Get Y”
  • Label: You are able to add text to appear beneath the price label of a product.
  • Applies to: Select “Specific items”. For more details, this option enables you to define which products are included in the deal.
  • Count by: “Product” is the total number of items you have.
  • Buy: To be eligible for getting the deal, the consumer must purchase a certain amount of products (in this case is 1).
  • Get: After qualifying, the buyer will receive the quantity of products at the adjusted rate. 
  • Max items: The maximum amount of products a buyer can receive for free. 
  • Adjustment type: “Percentage Discount” – this is the free time’s modified pricing. For more details, it is half price if it’s 50 percent off. 
  • Amount: “50”  means that the price has decreased by 50%.
  • Buy products: this section mentions the items that are included in the offer.
  • Get products: these are the items whose prices will be modified if the buyer purchases something from the “Buy products” section.

How does it appear on the front end?

WooCommerce buy one product get the second at a discount offer

In addition, you can change the price rule to provide a different discount for the second product (e.g. 75 percent off or 20 percent off). All you have to do now is edit the “Amount” field to the amount of the discount you want to apply. 

Pricing rule BOGOF

Furthermore, you may utilize WooCommerce to adapt this strategy for selling goods like t-shirts and pants, as well as personal care items like body butter. 

How to create a WooCommerce buy one product get another product at a discount offer?

You can provide a different product with this type of BOGOF offer to entice the customer to buy the primary product. You are able to use WooCommerce Fees and Discounts to accomplish this.

For more details, you need to add a new rule as shown below to after going to WooCommerce >> Settings >> Fees and Discounts >> Dynamic Pricing:

WooCommerce buy one product get another product at a discount offer
  • Offer type: in this section, you must select “Buy X Get Y”
  • Label: You can add text to appear beneath the price label of a product.
  • Applies to: The “Specific products” allows you to specify the products to which the offer should be applied. 
  • Count: “Product” is the total number of products you have.
  • Buy: In order to qualify for the promotion, the consumer must purchase a certain amount of products.
  • Get: This rule is the quantity of products the customer will receive after qualifying at the altered rate.
  • Max items: The maximum amount of products a buyer can receive for free. 
  • Adjustment type: “Percentage Discount” – this is the free time’s modified pricing. Of course, 100% means it is free.
  • Amount: “100”  means that the price has decreased by 100%. 
  • Buy products: this section mentions the items that are included in the offer.
  • Get products: these are the items whose prices will be modified if the buyer purchases something from the “Buy products” section.

How does this look on the front end?

This image below lets you know how this looks like in the cart on the front end:

create Woocommerce buy one get one free

Then, you can alter the pricing rule to make the second product half-price or at a different discount level. You just need to modify the “Amount” field to the discount value that you want to apply. 

How to set up Woocommerce buy one get one free

Best of all, this type of WooCommerce Buy One Get One Free deal is typically used to sell the following items:

  • Appliances: For example, when buying a blender, you will receive a free chopper, or if you buy a set of knives, you will get a 10% discount on a cutting board.
  • Tech products: If you buy a smartphone, you will save 70% on earbuds. However, it only applies to pre-booking.
  • Back-to-school products: Buy a suitcase, get a free notebook.
  • Subscription products: Purchase a smartphone and receive a free subscription (limited time offer).

In conclusion

To sum up, offering Woocommerce buy one get one free promotions on your website is a terrific method to enhance sales and average order value. Not only that, it can also give you a competitive advantage if done correctly and effectively. Best of all, with the help of the WooCommerce Fees and Discounts plugin, you can easily build a variety of BOGOF deals. 

Above all, Arrowtheme hopes you will know how to set up a buy one get one free (BOGO) offer in Woocommerce through our article. If you need any help with this topic or any other problem, let’s take a look at our Woocommerce website packages. Then, please CONTACT US to be clearer. 

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