3 Third-Party Integrations Boost Sales for Magento Websites

Magento is always the top choice for retailers when choosing to build their own e-commerce website. With high integration capabilities and good support for online sales characteristics, Magento deserves to hold a core position in the digital transformation of each business. And you should know that third-party integrations are an effective method.

Many businesses share the same concern: How to optimize the Magento website to get better sales? Is beautiful design or unique functions what keeps customers? I feel that my website is not working effectively, not competitive. How can I improve it?

The answer lies in enhancing the customer experience. Because e-commerce is not just about online shopping and payment or colorful design, the website needs to be able to bring value to both users and businesses in many different aspects.

In this article, ArrowTheme will focus on introducing third-party integrations that can connect to the website, each of which has the effect of significantly changing the user experience on the website, thereby solving the problem of optimizing sales.

Automatic Email Marketing System for Magento Websites

Automated email marketing system streamlines customer communication, boosts engagement

This is a familiar function for e-commerce websites. Users make purchases, after paying and completing the ordering process, the user will receive an order confirmation email.

From a technical perspective, the Magento website will be connected to a third-party email management system (Mailjet, SendinBlue, Mailchimp, etc.) to automatically send emails related to orders, such as confirmation, notification of order status whether the order has been shipped or completed. Specialization when sending from a third-party system, instead of sending directly from the website’s server, helps emails to be better supported, more secure and prevents hackers from taking advantage of spam.

However, this is only the most basic purpose of using email on the website, the tip of the iceberg for Email automation for effective marketing and closing sales. We can also apply deep integration so that emails follow customers during the shopping process. For example:

Emails about Attractive Policies

Businesses can conduct email campaigns about new promotions, product introductions, and outstanding programs on the website to bring suitable offers to customers.

Email Reminders about Abandoned Customer Carts

This is a very notable function to increase the ability to close orders.

According to Orberlo statistics, 69% of shopping carts are abandoned for various reasons. Abandoned cart reminder emails have a 45% open rate and a 21% click-through rate.

Email reminders help businesses avoid missing out on a significant number of pending orders from buyers. In addition, they can also apply more optimal marketing policies (e.g. free shipping or discount codes) in this type of email to increase conversions.

Research Customer Behavior

Many companies build a standardized email marketing process, including an integrated automated email system that will be sent sequentially every day with different purposes. This helps research actual behavior and implement customized email policies for user groups. From there, test which policy has the potential to increase sales the most.

Encourage Users to Write Reviews on the Website

Automatically send emails asking users to review products after completing an order. The website displaying real comments and reviews will increase the website’s credibility.

To encourage customers to rewrite their shares, businesses can apply policies: accumulate points, give bonus points, etc. for each successful review on the page.

Connect to the ERP System for Magento Websites

ERP systems synchronize data and enhance business efficiency.

Businesses usually have to expand distribution through many sales channels: websites, physical stores, social networking sites on domestic or international e-commerce products. Therefore, the situation they often encounter is inconsistent inventory because the channels are not connected to each other. 

For example, the goods are out of stock because they are sold in stores, but the website still allows ordering. This causes big trouble for both the website admin and the users. It is a problem, but this is just one of many problems that sales businesses are facing.

To solve other, even bigger problems, we need to connect the website with the ERP business management software. Two-way integration will solve many problems of business data synchronization, including:

• Managing product information: adding, editing, deleting across all sales channels without having to repeat many manual operations on each separate channel, reducing errors and editing time
• Managing orders and updating general financial information in real-time
• Synchronizing inventory to ensure operations, providing timely experience and information for users
• Shipping management: display to help users check the journey and order status
• Premise to be able to develop more personalized features on the website: send notifications about the user’s favorite products when available, notify the admin when the product is almost out of stock, notify the accounting department when the customer requests an invoice, etc.
• Develop multiple stores on the Magento website without affecting the efficiency of the organization.
• Handle promotional campaigns with large orders conveniently, without additional operating costs.

Depending on the size of the business, we can research the level of deep integration between the two systems. This combination is a solid stepping stone for the long-term development of the business.

Connect the CRM System for Magento Websites

Seamlessly integrate your Magento website with a CRM system to BUILD customer relationships

We all understand the popular 80-20 rule in business: 20% of loyal customers bring 80% of the business’s profits. Caring for customers and increasing the conversion rate of new customers to regular customers is one of the development goals of the business. 

For businesses in the process of digital transformation, retaining incentives and updating them on the website for loyal customers is especially important. 

This is also a form of Omnichannel implementation for businesses to help users have a consistent experience. Whether they buy at a physical store or on the website, they still apply the same policy: accumulating points according to purchase orders, discounts according to different user groups/classes, online purchase points will be better priced than when buying at a physical store, etc.

By linking the CRM customer management system with Magento, businesses can also have a more comprehensive view of customers, make assessments and judgments about customer behavior, thereby creating appropriate policies:

• Stimulate more purchases from less connected customers
• Suggest suitable products based on customer needs and preferences
• Offer reordering and reordering features for customers with repeated needs, making payment and shopping faster
• Promote personalized products, more suitable for customers use

Conclusion

Combining all 3 Third-Party Integrations for Magento Websites

will help businesses enhance personalized experiences – one of the extremely important factors in increasing sales in the technology era.

Hopefully, the article has provided a more complete perspective on operating a Magento e-commerce website and its scalability on the journey of business development.

Read more: What is Magento 2 Marketing Automation? (6 Best Tools)

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